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“It doesn’t matter what is going on in your life, nutrition is relevant.” And, at least for most Americans, getting help with their nutrition is covered by their insurance. So, why isn’t working with a dietician a normal part of every American’s care plan?
Our guest today is trying to address that question. Noah Kotlove, the CEO and Co-Founder of Berry Street, went through his own nutrition journey after spending his first thirty years clinically obese. He tried every fad diet imaginable, with great success, but like many, gained all of the weight back because of the unsustainability of so much restriction. He finally found lasting change when he met with a dietician, a step recommended by his primary care provider, and, surprisingly to him, totally covered by his insurance plan.
That personal experience led Noah to create Berry Street, an online, DTC nutrition therapy platform that helps clients access registered dieticians while taking the guesswork out of the payment part. In this episode, Noah shares how Berry Street works, why the relationship between dietician and client is such a critical part of success, and how they leverage information, expertise, and technology to improve the customer experience and increase the likelihood of sustainable outcomes.
Noah founded Berry Street after losing 60 pounds through nutrition therapy, aiming to scale insurance-covered care through technology and change the way Americans eat. A serial entrepreneur, Noah is also the Founder of Sobrietysoft, an addiction recovery app with over 6 million users. He sees technology as a tool that allows us to get creative about outcomes over products.