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In this episode of Creating a New Healthcare, Dr. Zeev Neuwirth interviews Tom Charland, CEO of Merchant Medicine and one of the leading experts in the On Demand/Urgent Care industry. Tom reveals the customer oriented and data driven underpinnings that have led to the sky-rocketing growth of the Urgent Care sector. He also explains how this business orientation can lead to consistently superior clinical care, as well as greater convenience and access, compared to offerings of lower acuity/lower complexity Urgent Care within the traditional Primary Care setting. Tom views On-Demand care as complementary rather than competitive to traditional Primary Care, and describes how providers can and are integrating this into their practices and integrated delivery networks.